About Us

BMW of New London New London CT

Welcome to BMW of New London, a local family owned and operated dealership. Our BMW heritage started as an Isetta dealership in Taftville, CT in the early 1960’s. Later on in 1975 when BMW introduced the first generation of the 320 we relocated to our facility in New London, CT where we have been servicing and supporting all of our surrounding towns, military and first responders for over 50 years.

We pride ourselves on providing our customers with a more personal, boutique experience. How do we accomplish this, you might ask? Simply by not being in a big metro market we can take our time tailoring the experience around your unique needs without feeling rushed or pressured.

We would love for you to experience the BMW of New London difference, stop in and speak with one of our team members to see for yourself