About Us

Outside image of BMW of New London - BMW dealer serving Rhode Island and Connecticut

BMW Dealer Serving Rhode Island and Connecticut

Welcome to BMW of New London, a local family owned and operated dealership. Our BMW heritage started as an Isetta dealership in Taftville, CT in the early 1960’s. Later on in 1975 when BMW introduced the first generation of the 320 we relocated to our facility in New London, CT where we have been servicing and supporting all of our surrounding towns, military and first responders for over 50 years.

We pride ourselves on providing our customers with a more personal, boutique experience. How do we accomplish this, you might ask? Simply by not being in a big metro market we can take our time tailoring the experience around your unique needs without feeling rushed or pressured.

Serving All of Connecticut

Located in New London, we serve all of Connecticut with great service and a large selection of New and Used BMW cars and SUV's.  It's not uncommon for people to drive in from Hartford, Norwich, Saybrook and New Haven to find the BMW that they have been looking for, and to get the great buying experience that BMW of New London is known for.

A BMW Dealer for Rhode Island too

If you are in Rhode Island, we can serve you too!  We are a great alternative and can help you find the right model and color of the BMW you want.  As an eastern Connecticut BMW dealer, we have a long tradition of serving customers The Ocean State since we were founded in the the early 1960's.

We would love for you to experience the BMW of New London difference, stop in and speak with one of our team members to see for yourself